What changes compared with ordinary SEO
The foundation stays the same: availability, indexing, useful text, and source reputation. In addition, pages from which it is easy to extract a precise answer, understand entities, and verify the origin of a claim become more valuable.
Which pages a company needs
A single promotional page rarely covers the questions people ask AI.
- a clear product page
- separate solutions by task
- integration pages
- detailed case studies
- expert answers
- organisation and contact pages
How to write content that is easy to cite
Start with a short direct answer, then expand the method, limits, examples, and sources.
- one main question per page
- a definition in the opening paragraphs
- self-contained subheadings
- facts instead of promotional epithets
- publication and update dates
- a visible author or responsible organisation
What does not guarantee results
An llms.txt file, schema.org, and crawler permission help with availability and understanding of structure, but on their own they do not create authority or guarantee citation. AI systems choose sources according to their own changing algorithms.